Media

NSW PARENTS URGED TO AVOID RECORD RATES OF FLU ‘KEEP FAMILIES WARM’

Sydney, Thursday 31 August, 2017 – With record rates of flu cases inundating NSW emergency departments and nursing homes, now is the ideal time to follow proven steps to keep you and your family healthy. Our mothers or grandmothers often urged us to bundle up to avoid catching the flu or a cold. Science is now proving the importance of preventative measures, like rugging up, too.

6 smart ways to keep cold and flu virus symptoms at bay:

  1. Look after your own health: stay hydrated and get good nutrition.
  2. Get plenty of rest: at least seven hours sleep a night.
  3. Wash your hands a lot: hand sanitisers work well when soap’s not at hand.
  4. Clean and disinfect surfaces and objects that might be contaminated with germs, especially door handles and taps.
  5. Avoid getting close to people who are sick: think twice before shaking hands.
  6. Keep your feet warm: wool-lined boots and slippers, or woollen socks are ideal.

Steve Reid, who heads up Australia’s leading ‘pop culture’ footwear company New Age Promotional Wear Pty Ltd, sold under the Team Uggs and Team Kicks brands, commented: “As Australians we’ve always known that wool-lined boots and slippers kept us comfortable and cosy, but few knew that keeping feet warm is also proven to keep colds at bay as the temperature drops.”

British studies have shown that having cold feet can lower the white blood cells of your immune system and that people are almost 30% more likely to come down with a flu when their feet are cold for just 20 minutes during flu season.

 

ABOUT:
New Age Promotional Wear Pty Ltd is the designer, distributor and marketer of Australia’s leading pop culture footwear ranges, sold under the ‘Team Uggs’ and ‘Team Kicks’ brands. Team Uggs and Team Kicks hold the licenses for a number of high profile brands across the NRL and A-League franchises, Warner Bros’ Superman and Batman; Mr Men; The Wiggles and the Australian Broadcasting Corporation’s ‘Hoot Hoot Go’. The quality, 100% Australian merino lined boots and slippers are Woolmark certified.
Team Uggs and Team Kicks boots and slippers are available online at www.teamuggs.com.au and www.teamkicks.com.au

Footwear pricing ranges from $59.95 RRP (kids’ slippers) to $119.95 RRP (adult boots.)

 

MEDIA CONTACTS :

For more information or high res images of Team Uggs & Team Kicks slippers and boots:

info@teamuggs.com.au

 

BACKGROUNDER:

 Links to study references:

NSW Health figures for August:
http://www1.health.nsw.gov.au/IDD/#/FLU/period/%257B%2522prDisease%2522%253A%2522FLU%2522%252C%2522prLHD%2522%253A%2522X700%252CX710%252CX720%252CX730%252CX740%252CX750%252CX760%252CX770%252CX800%252CX810%252CX820%252CX830%252CX840%252CX850%252CX860%252CX910%2522%252C%2522prReportPeriod%2522%253A%25223%2522%252C%2522prStrain%2522%253A%2522A%252CB%252CNot%2520specified%2522%252C%2522prFrom%2522%253A%25221%252F2013%2522%252C%2522prTo%2522%253A%25228%252F2017%2522%257D

  

NSW record rates of flu

http://www.smh.com.au/national/health/record-rates-of-flu-cases-inundate-nsw-emergency-departments-and-nursing-homes-20170801-gxnart.html

 1. Wrap up warm to keep viruses at bay

Excerpts from: http://edition.cnn.com/2005/HEALTH/11/14/cold.chill/index.html

“Mothers and grandmothers have long warned that chilling the surface of the body, through wet clothes, feet and hair, causes common cold symptoms to develop.

“But much previous research has dismissed any link between chilling and viral infection as having no scientific basis.

“Now researchers in Cardiff, Wales, say they can prove drops in temperature to the body really can cause a cold to develop.

“Claire Johnson and Professor Ron Eccles, from Cardiff University’s Common Cold Center, recruited 180 volunteers, half of whom they got to immerse their feet in ice and cold water for 20 minutes.

The other 90 in tests during the common cold “season” sat with their feet in an empty bowl.
During the next four or five days, almost a third (29 percent) of the chilled volunteers developed cold symptoms — compared to just 9 percent in the control group, the scientists said. “ […]

 Scientific Paper: https://www.ncbi.nlm.nih.gov/pubmed/16286463

2. Get plenty of sleep to avoid colds and flu – Carnegie Melon University study

People who sleep fewer than seven hours a night are nearly three times more likely to get a cold than those who average eight or more hours of sleep, the study found.

https://www.cmu.edu/homepage/health/2009/winter/not-sleeping.shtml